Are you curious about the difference between Similar Listings and Competitors on Rankbreeze? Look no further — here's everything you need to know about how Rankbreeze categorizes your competition and how each can inform your strategy as an Airbnb host.
Similar Listings on Rankbreeze
Similar Listings on Rankbreeze are the properties that Airbnb’s own algorithm has identified as your direct competition. Airbnb determines this set by analyzing factors like location, size, amenities, and recent booking trends.
Similar Listings data can be found in two sections on Rankbreeze:
Property Search Metrics Board and
A/B Testing section.
Let's take a closer look at how these sections use Similar Listings to help you improve your Airbnb listing.
Property Search Metrics Board
The Property Search Metrics Board on Rankbreeze provides you with data on how your listing is performing in search results compared to Similar Listings. This data can help you identify areas where you can improve your listing to increase your visibility and bookings.
For example, if you notice that your listing is not performing as well as Similar Listings in impressions, you may want to consider updating your listing's description or adding more attractive photos to improve your ranking.
A/B Testing
The A/B Testing section on Rankbreeze allows you to compare your listing's performance against Similar Listings. This feature is especially useful if you have made changes to your listing and want to see how it affects your performance compared to similar listings.
For instance, if you have recently updated your cover photo or added new amenities, you can use the A/B Testing feature to see if these changes have had a positive impact on your performance compared to Similar Listings.
Competitor Listings on Rankbreeze
Competitors listings make up your competitor set. Rankbreeze builds your competitor set automatically within 24 hours of adding your listing. These listings are drawn from the following sources:
Similar Listings: If your Airbnb account is connected, the competitors will be the actual listings Airbnb is comparing you against (Similar Listings). This gives you clearer context behind your benchmarks and positioning. These are tagged "Similar Listing" in your competitor set.
Rankbreeze-selected listings: If your Airbnb account isn't connected, Rankbreeze selects comparable properties using our own algorithm, scoring listings by property type, amenities, location, guest capacity etc. These listings have don't have a tag and have a "Similarity Score".
Custom listings: Add any listing to your competitor set by pasting its Airbnb URL. These are tagged "Manually added" in your competitor set.
The Competitor set is also used in the Photo Optimizer & Review Analyzer sections of the the Optimization Hub.
Conclusion
Similar Listings and Competitors are two distinct ways Rankbreeze helps you understand who you're up against on Airbnb. Similar Listings reflect the properties Airbnb itself compares you to, while your Competitor set gives you a broader, more flexible view — pulling from Airbnb's data, Rankbreeze's algorithm, or listings you add yourself.
Together, they give you a clearer picture of your competitive landscape, so you can make smarter decisions and win more bookings.
If you would like more information on how Airbnb determines Similar Listings you can visit Airbnb's help center article here.